The Quick Response (QR) code has undergone a dramatic transformation since its inception in the 1990s as a tool for tracking manufacturing. Today, QR codes function as two-dimensional digital barcodes capable of carrying a wealth of information, from simple text to complex website addresses, establishing them as a universal tool for instant data retrieval and convenience.1 This utility was dramatically amplified by global events, resulting in a staggering growth rate. Between 2020 and 2023, QR code usage surged by 433%, primarily fueled by the need for contactless interaction in public spaces, such as restaurants adopting QR code menus over physical copies.3
As of 2023, 80% of smartphone users reported scanning at least one QR code in the preceding year.3 Projections indicate that over 2.9 billion people worldwide are expected to use these codes by 2025, with usage in the United States alone projected to exceed 100 million users.5 This mass adoption, while streamlining daily transactions from accessing public health information to ordering meals, has inadvertently created a massive and vulnerable attack surface for cybercriminals.3
Quishing, a portmanteau of "QR" and "phishing," represents an evolved form of social engineering.7 It is a phishing attack that utilizes malicious QR codes instead of traditional text-based links embedded in emails or digital platforms.8 In a quishing attack, threat actors create a QR code linked to a malicious website or a file download.9 They deploy these codes across various vectors, including phishing emails, social media, printed flyers, or physical objects, employing social engineering techniques to entice victims into scanning them.9 Once scanned, the code leads to a spoofed site or initiates the download of malware onto the smart device.10 The overwhelming majority of these attacks, specifically 89.3%, aim at credential theft, with secondary goals including the injection of malware or facilitation of financial fraud.2
Furthermore, quishing attacks deliberately shift the attack vector from managed corporate desktop environments to an individual’s personal, often less-secured mobile device.1 Many employees use personal devices (Bring Your Own Device, or BYOD) to scan these codes, especially when the lure mimics an internal corporate request, such as a payroll update or file share notification.8 Because these personal devices operate outside the organization’s cybersecurity controls and monitoring environments, it becomes exponentially more difficult for IT teams to prevent, detect, and track potential compromises.8
The widespread and rapid normalization of QR code scanning for convenient, everyday tasks—a behavior known as habituation—has established a fundamental vulnerability. The attacker is not primarily relying on technological trickery, but rather on exploiting the user's learned expectation of safety and convenience.3 This behavioral exploitation means that if perimeter security controls fail to intercept the threat, the entire burden of detection and prevention falls upon the end-user and the security posture of their mobile device. This is a critical concern, given that data shows 68% of quishing attacks specifically target mobile users.15
Quishing is not merely an emerging threat; it represents a major, successful shift in cybercriminal tactics. Data demonstrates an explosive surge in these incidents, which increased by over 500% to 587% in 2023 alone.11 This rapid acceleration confirms quishing as one of the fastest-growing variants of phishing. The reliance of threat actors on this method is quantifiable: QR codes were utilized in 22% of all phishing attacks in 2023, solidifying their status as a core component of the contemporary threat landscape.11 A startling surge was observed between June and August 2023, with systems detecting 8,878 quishing incidents, peaking at 5,063 cases in June.11
The sheer volume of legitimate QR code usage amplifies the risk. As consumer adoption continues its upward trajectory—with over 80% of smartphone users scanning a QR code in a given year 3—the probability of encountering a malicious code increases proportionally. Analysts estimate that nearly 2% of all scanned QR codes are malicious.11 This statistic provides a tangible measure of exposure risk, confirming that the average mobile user is highly likely to encounter a quishing attempt in their daily activities. With mobile usage set to exceed 100 million users in the US by 2025, the attack surface continues to expand globally.5
Quishing campaigns are not restricted to indiscriminate attacks; they are highly targeted, particularly within the corporate sector. Executive targeting is a pronounced feature of this threat: C-level executives are exposed to 42 times more QR code attacks than the average employee.11 This focus highlights the strategic utility of quishing as a spear-phishing vector designed to gain access to high-value credentials and privileged corporate resources.
The impact is felt unevenly across industries. The sectors most heavily affected by quishing attacks include energy (which receives 29% of malware-infested quishing emails), finance, healthcare, and education.11
Table: Quishing Threat Statistics and Adoption Forecast (2023-2025)
The high targeting of executives, coupled with the reliance on mobile interaction, strongly suggests that a primary tactical application of quishing in corporate environments is Multi-Factor Authentication (MFA) token harvesting.16 Attackers often deploy these codes under the guise of fake security updates or internal document shares, aiming to trick the user into scanning the code. This scan then completes an attacker-initiated login request on the user's personal mobile device, effectively bypassing corporate MFA controls designed to protect the network perimeter.10
Quishing attacks follow a methodical, multi-phase process designed to exploit both technological blind spots and human trust.
The success of quishing stems directly from the digital cloaking provided by the QR code image. Conventional email filters rely heavily on scanning the plain text of a message body to extract and analyze embedded URLs. Because the link in a quishing attack is visually encoded within a graphic, it becomes effectively invisible to these scanners.8
While some advanced security systems attempt to use Optical Character Recognition (OCR) and image recognition technology to decode the URL within the QR code image, this process is resource-intensive and notoriously difficult to scale across a large volume of daily email traffic.13 This high barrier to detection makes quishing an attractive, low-cost attack for cybercriminals, providing them with a clear path past the initial layer of corporate defense.
In corporate settings, quishing attacks frequently impersonate high-trust, internal services such as HR/Payroll systems, e-signature requests (like those from Adobe or DocuSign), or generic "security updates".10 By targeting these key platforms, which are often tied to Single Sign-On (SSO) systems, attackers aim not just for one account, but for an entry point into the entire enterprise network. The sophistication of these attacks involves perfectly mimicking corporate login portals, sometimes leveraging fake Active Directory Federation Services (ADFS) pages, to minimize user suspicion.19
A particularly dangerous variant enabled by QR codes is QRLJacking (Quick Response Login Jacking).17 This attack is used to hijack authenticated user sessions. The attacker initiates a legitimate QR code login session on a service (e.g., a corporate web portal that uses QR authentication), captures that unique QR code, and embeds it into a phishing page. The victim is then tricked into scanning the code. By scanning the code with their mobile device, the victim unwittingly authorizes the attacker’s pre-initiated session, granting the attacker instant and persistent access to the account without needing to steal the underlying password or MFA token.17 The primary objective in these campaigns is the theft of credentials and multi-factor authentication tokens.16
Quishing manifests in two distinct environments: the controlled, digital world of email and the chaotic, physical domain of public space. Both exploit the same core vulnerability—human trust in the convenience of the QR code.
Digital quishing overwhelmingly targets employees and executives through highly refined, personalized emails—a technique known as spear-phishing. The lures typically impersonate trusted internal departments or common third-party business services. Examples include phony invoice notices demanding immediate payment, notifications claiming that "HR/Payroll shared a file with you," or "security update" alerts that require users to quickly re-validate their credentials.10
The increasing sophistication of these lures is partly attributed to the proliferation of Large Language Models (LLMs) and Generative AI, which can be used to mass-produce highly believable, grammatically flawless emails devoid of the traditional red flags (like poor spelling or grammar).16 Since these emails are nearly indistinguishable from legitimate corporate communications, both users and AI detection systems are forced to rely on context and behavioral analysis rather than simple linguistic flaws. This forces security systems to focus on analyzing the
intent of the message, not just its form. Given that executives are targeted 42 times more frequently, dedicated training against these AI-enhanced, high-fidelity lures is imperative.16
The physical, or "In Real Life" (IRL), variant of quishing involves attackers physically placing malicious QR code stickers or overlays in public areas, relying on ambient trust and urgency to lure victims.9
The most prevalent and alarming physical quishing campaign involves fake QR codes affixed to public parking meters. This phenomenon has been reported across major international jurisdictions, including California (Redondo Beach), Canada (Ottawa), and various UK councils.20
This type of physical fraud demonstrates that attackers use the simplest of methods—a printed sticker—to facilitate highly sophisticated digital credential theft. By successfully compromising public infrastructure and eroding citizen trust in digital government services, these attacks mandate that governments and municipalities must issue clear guidance advising citizens to use only official mobile applications or physical payment machines, essentially deeming unverified physical QR codes unsafe for financial transactions.21
Because the quishing attack successfully bypasses traditional email filters and places the burden of security on the individual mobile user, effective defense relies heavily on adopting a "pause-and-verify" mindset and implementing robust mobile device hygiene.
The most effective defenses against quishing are vigilance and verification, often requiring a simple moment of conscious assessment before acting.
The mobile device is the critical point of attack; therefore, securing the mobile endpoint is paramount.
Effective defense against quishing also involves compartmentalizing the user’s digital identity to minimize the impact of a breach or exposure.
Table: Individual Anti-Quishing Verification Checklist
The fight against corporate quishing demands a strategy focused on mitigating the vulnerability introduced by personal mobile devices and strengthening detection capabilities against image-based threats.
The greatest challenge quishing poses to the enterprise is the circumvention of corporate cybersecurity controls through Bring Your Own Device (BYOD) usage.1 To counter this:
Traditional security infrastructures must be modernized to address image-based threats.
Since quishing relies on social engineering to succeed, the human element becomes the ultimate firewall. Corporate training must adapt to this reality.
If an individual suspects they have scanned a malicious QR code, immediate and decisive action is required to minimize potential damage and mitigate identity exposure.
Following exposure, preventative measures must be taken to mitigate long-term identity risks:
Traditional phishing typically employs text-based links within an email or message. These links are easily extracted and analyzed by security software. Quishing, conversely, utilizes a QR code image to visually conceal the malicious URL. This methodology shifts the detection responsibility to the mobile device and bypasses the text-scanning capabilities of many conventional email security tools, making the malicious link harder to detect before the user clicks it.8
QR codes in contained, professionally managed environments, such as official restaurant menus, are generally safer because the environment is somewhat controlled.39 However, codes placed in open, public spaces—like car parks, electric vehicle charging stations, or unsolicited emails—carry a significantly higher risk of being tampered with or replaced by malicious actors.6 Safety hinges on vigilant inspection for overlays or damage and verifying the URL preview before proceeding.23
Yes, this is possible. While scanning a QR code primarily directs the user to a website, that malicious destination site can be engineered to automatically initiate a malware download or exploit known browser vulnerabilities without further interaction.2 The site may also trick the user into downloading a seemingly legitimate app that is, in fact, malware designed to steal data or monitor activity.38
While disabling the feature offers maximum protection, it is often impractical due to the modern reliance on QR codes for legitimate services.24 The recommended approach is to adopt rigorous security practices instead of outright disabling the function. Users should prioritize using the native camera app for scanning, consistently preview the destination URL, and avoid scanning any codes received unsolicited via email or text message.18
A disposable temporary email service provides a crucial layer of defense against the consequences of a data exposure.31 If a user scans a suspicious QR code that leads to a site demanding email registration, using a temporary address prevents their primary, sensitive inbox from being flooded with spam or being used in subsequent, more targeted phishing attempts.31 This compartmentalization isolates the risk and limits the data available to threat actors, enhancing overall privacy and making large-scale phishing campaigns less effective against the user.30
The rise of quishing underscores a fundamental truth in modern cybersecurity: as technical defenses improve, threat actors will consistently pivot toward vectors that exploit human behavior and trust. The QR code is a perfect tool for this purpose, moving the battleground from the managed perimeter to the user’s personal mobile device.8
The analysis confirms that the explosive growth of quishing—surging over 500% in recent years—is rooted in the technological blind spot it creates for traditional email filters, coupled with the user's habituation to rapid, convenience-driven scanning.8 Attackers are capitalizing on this confluence, deploying sophisticated lures, often aided by Generative AI, that target high-value corporate executives and public payment systems alike.16
Effective defense against this threat is inherently multi-layered. It requires organizations to invest in advanced, AI-driven security tools capable of image decoding and behavioral analysis, while simultaneously shifting training to focus heavily on the high-risk mobile environment.13 For the individual, security is contingent upon the ability to
pause and scrutinize every QR code interaction, making the "scan-and-verify" mindset a non-negotiable requirement for digital safety.
Furthermore, building a robust digital identity requires strategic compartmentalization. By adopting proactive privacy tools, such as using disposable email services for non-critical or untrusted interactions, individuals can drastically limit their exposure to data breaches and minimize the inventory of personal information available for threat actors to weaponize.31 This comprehensive approach, blending technological vigilance with strategic privacy management, is the only sustainable strategy against the persistent evolution of social engineering threats like quishing.
Written by Arslan – a digital privacy advocate and tech writer/Author focused on helping users take control of their inbox and online security with simple, effective strategies.